With the help of a professional video, companies can easily rejuvenate their business brand and upgrade the company profile. This is the reason many businesses are investing in corporate video marketing so that they can be more relevant in their market or increase their business turnover.
Regardless of the goal, it is always a brilliant way of telling your story through a 30-second creative video ad to promote your product/service or an hour-length video of the introduction to a corporate project of the staff, thereby creating a brand. Read the guidelines below for making a video that will certainly grab the attention of your target audience.
Learn Your Target Personas and What Their Interests Are
Your primary goal of video marketing is to communicate to and engage with your specific audience so that they find you to be relevant. Of course, not all of your ads – be it on the internet or on TV – will appeal to every demographic or geographic of the audience. This is the reason why you need to be informed about your target audience’s persona and be as specific as possible in solving their problems. Make your message completely customized for the audience and be clear and concise so that it meets your audience’s needs.
Make Your Video Relatable to the Audience
The script is always a blueprint of your corporate video. All media start on paper first irrespective of whether it is a video, TV series, or a movie. The story revealed by the script should transfer the words of the story into visual and audio elements – similar to how an architect’s plans in a building’s blueprint.
Dedicate as much time as you need to produce a final script before you spend your budget on the production of a video. The other factor to consider is the video length. Ideally, marketing videos are short. So, if possible, make sure that it is only around 2 – 3 minutes. Make it clear and brief so that it easily grabs the potential viewer’s attention. Script it as a gist of everything that is appealing about your company’s product or service. The duration of the video should consume your audience’s time and attention and thus save all the long and detailed paragraphs on your web page.
Fascinate the Audience
Video ads are instrumental in getting your audience engaged since it easily informs and persuades the viewers. They only have to watch a video production of 30 seconds, which informs them on what they need to do next. It gives the audience an emotional experience since it is engages them audio-visually. When the ad is posted online, they can add comments and/or reply to other commenters. Rather than explaining why your corporate services would be beneficial to them, your video should show them why they should invest in your services.
Build a Rapport with Your Audience
After having interacted with the audience with your corporate video, make sure to build a relationship with them. If you do this even after they have become your customer, they will help sell your service/product by sharing it on their social media profiles.
Share Your Motto
No matter what they need – be it a detergent, a soap, a brand new TV, a pet, or even a new mobile phone – the audience has a wide range of options to choose from. Make sure to convince them with a better reason as to why they need to choose your product/service over other options. Share your vision through your video production as to what makes your company stand out in your field. Share more about your beliefs, philosophy and the story about how you started so that they can easily relate to you.
For any help with creating effective video production, do get in touch with Reelmedia Pte. Ltd. Their team would be more than happy to assist you in making ground-breaking videos at reasonable prices.